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One of our important because they're repeat customers uses specially engineered small scale versions of portable holes which they incorporate into their line of dremels. Every year we receive a large order for the Christmas season, and every year there's a different theme.

Dremels are a perfect he-man gift. They spin really fast and cut, drill, shape, sharpen, saw, sand, and brush, and come with lots of neat attachments. Every year our customer orders limited edition themed portable hole attachments for the festive season, somewhat like tea spoons, thimbles, bells, and ornaments, except they're for guys.

Which led to the problem at hand. Despite the fact it's a he-man tool that should not be subject to the vagaries of fashion, buyers are typically their wives and girlfriends, and no woman wants last year's Christmas dremels. As a result, our customer often has to write off some unsold inventory every spring.

Now we knew something was coming because, as a public company, they get press, and their newly appointed president, Gung Ho Krahl, announced they would be aiming for "minimized input driven full capacity utilization based on carefully planned conservative volume planning". Like you, I have no clue what this meant, except that maybe he was trying to look good chasing a U$ public company big bonus cheque.

But we found out what Gung says to media is managed when we were invited to a meeting at their headquarters. Accompanied by my operations manager Watson Overseer and chief engineer Slide Rule, we boarded a plane to Pittsburgh, and made it to the riverfront area meeting on time. We were met by Gung and some of his staff in their boardroom, and after exchanging the usual pleasantries, he announced his intention to focus on his supply chain.

He went on to say he wanted to reduce his inventory write-off by 50 percent or more while maintaining 100 percent product availability for his customers, and minimize shipping costs from one region to another to meet unexpected demand. He asked us how we could help him make that happen, after telling us that he liked what we brought them each year, but that we were an  important cost in his chain.

Now I know about bicycle chains and chain stores, and Cool Hand Luke is my favourite chain gang movie, but supply chain was one of those buzz phrases, like value chain, that had escaped me up until then.

Oh I'd researched it on the internet, but it seemed everyone had a slant on the term, and there were several software solutions for it, but no one could really explain clearly what it meant. I think all the consultant's websites could really agree on was that there's a chain reaction to ordering too much inventory that leads to losses when you have to write it off. This we could ignore for ourselves since we largely manufacture to order, and in fact our clients normally use all we ship, so I'd filed supply chain management under "cash for consultants" and ignored it. Until now.

But of course I was not going to show my ignorance in a meeting with the president of one of our high profile customers, so I paraphrased what he wanted, after scoring one for the home team.

As long as you recognize we're more than a cost but an important cog in your chain, and continue to like the way we extend the use of your dremels, and continue to pay us well, I think we can work together and make what you want happen" I began.

As I saw it, he needed to track daily product sales, constantly update demand forecasts, order the inventory as he needed it, and move it to the right places at the right times, and use it all up by the end of the season. I concluded with a confident something like "I think we understand", and "we'll be back to you with some specifics in a few weeks".

Flying home, we knew we were in for a challenge. This was a high priority project for them and we'd better deliver, or we'd risk losing them to , Stacking Pits & Cavities, and know know you know how aggravating that would be if you are a regular reader.

And as Slide Rule reminded me, it was almost June so we had until mid August to come up with a plan, get the necessary buy in, and begin the cycle to ensure they could begin stocking inventory by October. I began looking at the brown bag in the seat back as my stomach began churning. You know they were initially introduced for people who couldn't travel well and because air turbulence shakes planes around, but Gravol and better handling planes have reduced their use. Now they're for business travellers like me coming back from meetings with big problems to solve..

Back at the office, the gang met to discuss the problem. Watson, Slide Rule, our shipping manager Pronto, our MBA Symon and our new hire Kerry Oakstone and myself gathered around a flip chart. As we saw it, this was going to have to be a collaborative effort starting with us. Everyone had to have a continually updated overview as actual demand became apparent, and we all had to respond quickly not only to overall demand, but to regional demand. And no overnight courier charges. This overview would have to accessible at all times to us at Portable Holes, our customer, and their customers, and this overview would then become the basis for our collaboration and decision making.

Symon immediately sees software as the solution, and rhymed off vendors who we could look to, but we collectively said no pointing out that implementing it would take time we did not have, and cost much more than we were willing to spend.  Payback would take years given our level of annual profits. Besides, we'd have to become experts on the group's systems.

But realizing this did point us to the beginning of the solution, as pointed out by Kerry who, bless her soul, paid off immediately with a workable idea we turned into a plan.

We began by talking to our customer and their customers, and asked them how they forecast demand, kept track of inventory and shipments, how they shipped, time lines, how they reported these activities, and whole host of other things.

What we found was that everyone used spreadsheets, text files, e-mail, web pages, fax messages and the telephone. From there it was easy to devise a system that would collect data from everyone who was part of the supply chain. The data consisted of demand models, lead times, inventory amounts in production, in warehouses and on order, and it included historical sales data by customers and regions, current orders and deliveries, and information about the marketing plans developed by everyone involved.

At an August meeting, we decided to propose a simple solution to the group. We can all share relevant data in agreed formats via email and schedule conference calls that will increase in frequency as the season progresses. We'll all review the numbers and projections over the next couple of weeks, and make decisions and continue to learn and fine tune. Sharing information on a timely and systematic basis will be the key.

In effect we're going to have a few key people share manually what the expensive supply chain software does. Make do and simplicity is sometimes an easy and best solution. But we did have a bit of fun. To ensure this proposal got through our customer and to their customers, we sent our proposal via a chain letter.