|
|
|
|
It's As Old As The Silk Trade
Well its been one of those mornings!
Stacking Pits & Cavities, major rivals in our market space, got wind
of some of our corporate research activities and they’re crying foul,
claiming we stole confidential, competitive information which we used to
develop a new add-on to our Portable Holes. We were served papers this
morning. Plus they put out a news release to our local newspaper,
who’ve sent a reporter out to talk to me. He’s in reception now
being pampered and softened up by Sophia, our Manager of First
Impressions.
Now corporate espionage is as old as the silk trade and we of course
insist we’ve done nothing illegal. Sure we practice dumpster dunking,
but since they don’t seem to want to keep their containers on their
own property, we feel their garbage on public property is fair game for a periodic sort.
I guess what tipped them off is that for the fourth time in a row, we
beat them to the market with an innovation. This time it was new volume
transponders that made our Portable Holes really kick butt. And The
Eureka was an extension to our trans-couplers that solved more of the
types of issues their innovation claimed solve, clumsily I'll add
derisively and proud of our Slide Rule .
But I guess they got suspicious, and apparently someone photographed our
guy Pronto in white coveralls, stepping out of his pick up truck and
taking some of their garbage away. Or so the lawsuit says. I haven’t
yet seen the picture but I’m sure Pronto looks good on it. He is our
most photogenic employee.
Now I’m not sure why they’re crying foul. We think that every
competitor worth their salt knows what’s going on in their markets
almost as soon as it happens, and anyway, if the material we found was
so confidential, they should have hired one of those mobile paper
shredding companies like we do.
“Besides“, I said to our lawyer, Marvin Bezzle, “we don’t resort
to every dirty trick in the book, like lying, stealing, breaking in, or
pretending we’re head hunters and interviewing their staff. We keep
things simple and, well, almost clean.”
“And”, I added, “we look after our confidential information. Paper
gets shredded, we tell our employees not to speak to strangers in bars,
or on business flights.” I learned that one some years while in the
airport lounge for a flight home from a trade show. I heard two guys
talking about multi flanges, components used a lot in our industry.
Since these items have limited uses, I lifted the newspaper I was
reading to hide myself and listened as they merrily let me in on some
big orders they were chasing… which we later won because I learned
their strategy.
We also know where to get good information legitimately. We do internet
searches, study sales brochures, and we talk to our customers about what
our competitors are good at. At trade shows we express a sincere
interest in our competitor’s products, and sometimes eager and excited
sales people give us what we want…of course we know what to ask for.
I do admit crossing the line somewhat once with a US company, but boy
they were dumb. My buddy Geldmus had just bought one of those early big beta
cams, and I decided it was just what I needed for a plant tour. I called
them and lied, claiming to be a reporter wanting to interview their CEO,
which, being the swelled head I’d heard he was, he immediately set a
date for. We walked all around his plant, talking to him while
videotaping equipment, schedules, and assorted other little gems. He was
so busy trying to be a star that he never noticed what we were doing. He
even fed us lunch in their executive dining room. Last I heard the
company had been sold to a rival and he was working as the team mascot
for their local AAA baseball team. I guess show business was in his
blood.
But with Stacking Pits & Cavities, public property dumpster dunking is what we've
done best.
We’ve found used travel
tickets that told us where they‘d been, appointment calendars that
told us who they’d seen, company newsletters with announcements,
policy-meeting drafts and so on, all filled with project data, details
about people, and other good information. With enough scraps like those,
I can put together all I need to know to cause a lot of damage.
Which brings us back to the case in point.
“The courts generally look at to what extent the disputed information
was known to company insiders and those outside of the company, how
carefully the information was guarded, its value to competitors, how
much time, effort and money was invested in it, and how easy it was to
get” Marvin explained to me, “So as long as you did not trespass, or
commit any illegal act, you should be fine.”
“Can I call them weenies for complaining? ”, I asked, eager for an
opportunity to make them look ridiculous, but Marvin advised against it.
He gave me the following statement to give to the press. “Portable
Holes Inc denies any wrongdoing in the matter raised by Stacking Pits
& Cavities and will vigorously defend itself against this lawsuit
which it firmly believes is without merit“.
I thanked him for the words, lamented the opportunity to do business
with him, and wrote some notes down on my scratch pad.
Then I called Sophia to stop impressing the reporter and send him in.
|