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Business People Think Differently Here are are seven key ways I've observed business people think. They allow you to focus in on what is important and approach issues in a manner that will allow you to formulate sound solutions. The first is the classic who, what, when, where, why and how model that defines reality, an event or circumstance. This who\what\when\where\why\how model is particularly powerful envisioning strategies. For example, marketing is about how you inform your market about why\where\how\when they should buy what from you. Project planning becomes "where when and how does who have to do what in order for "x" to happen?". The second is also a business classic. The "win win" model. Essentially, everyone involved in a business activity or affected by a business decision must win if that can be made possible. That way everyone involved has a vested interest in success. The third is the 80\20 rule. The 80\20 rule, was first formulated by Vilfredo Pareto, an economist at the turn of the last century. He observed that 20 percent of the effort generally yielded 80 percent of the result. This analysis can be applied to many situation. For example, know the 20% of your customer base that yields 80% of the sales, or that 20% of the customer base that gives 80% of the collection or return problem. It gives a good indicator of where and how you should apply your time and effort or why to encourage a customer to take their business elsewhere. A fourth is to approach things positively, ie how and why can something be accomplished instead of why can something not be done. This generates solutions instead of obstacles. A fifth is to look for ways to add value to everything you can, both inside and outside of your business. How can things be made better for everyone involved in a particular activity? A sixth is to prioritize based on what is important to the stakeholders of a particular activity and focus on ensuring they get this. A seventh and perhaps most important is to revert to childhood and keep asking why. Why uncovers other questions and leads to a sound understanding of any matter at hand. Why un-complicates and formulates questions that provide solutions.
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