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What Do You Need To Know To Sell Your Business?
Many company owners, presidents and other
executives who have struggled to build a company have years of blood,
toil and sweat invested. They have faced financial hurdles, demanding
customers, and fierce competition, hired and trained staff and usually
poured every extra dollar back into their firms.
Few of these individuals invest that time and energy solely for the hope
of one day selling their company. But the reality is, that companies go
through different lifecycles, ownership changes, and often renewed
investment from a larger firm is needed to take a company to its next
level of development.
In my many years of working at helping companies’ position themselves
to the logical strategic suitors, I have discovered some common issues
and hurdles that they face in positioning and preparing their company.
This often results in…. creates delays in…. and ultimately can
result in the ownership getting less value for their valuable company
So if the day comes to sell or merge or company and you have decided to
go out and seek an international logical suitor or have been contacted a
logical buyer to acquire the company, here are some tips that can help
you prepare for the process and maximize your value. It will also help
you maintain a healthy and productive staff during the transition and
have all sides create a win/win/
The first decision is the gathering together all of a company’s
detailed business records and history for potential suitors. This
information is only provided to those who have signed iron clad
confidentiality agreements.
Here are some guidelines on how to go about organising this vital
information.
1). Financial Information
The most important documentation to have readily available and organised
for review is a company’s financial statements. It is best to have at
least four or five years of complete financial statements ready. The
next important step in the information process is to have a sales
history on the company.
A current listing of inventory and accounts payable and accounts
receivable ageing schedules are a must. Also valuable is the owners or
key executives compensation, listing not only the owner’s salary(s)
but also their bonus, pension, life insurance, car, perks and all other
company paid personal benefits. This information is crucial in
determining what the company’s actual “cash flow” is as it
significantly influences the purchase price.
A general valuation formula for the advanced manufacturing industry that
determines sale price is based on a multiple of normalized “Earnings
before Interest, Taxes, Depreciation and Amortization”. This is
referred to EBITDA. Although there are other methods of valuation
depending on the nature of the printing business, a multiple of EBITDA
is the most common.
A set of pro-forma sales and profit projects looking down the road at
least on year is essential. Buyers need to understand where their
payback is coming from. Any companies with substantial physical assets
should have full appraisals done on these assets before moving into this
process.
2). Business Information
Your acquisition prospectus or Information memorandum should contain a
“mission statement” that, in a few words, encapsulates the purpose
and direction of the company. Your presentation must include a brief but
through business history on the companies and markets you have served.
One very sensitive matter is to guard your company customers. Until a
serious intention has been expressed, this information should be
guarded.
3). Licenses, Leases and Contracts
Part of what makes a typical advanced manufacturing company worth
pursuing is it’s important contracts and obligations. These should be
easily available, including leases, notes, liens, loans, agreements,
contracts, licenses, employment agreements and other important
contracts.
4). Organization
You will need to provide a prospective suitor with short (no name)
resumes on your key managers. A complete management chart annotated with
salaries and job titles is important.
There is no benefit to sellers to hold back information and make the
buyers pull it out piece by piece. The best negotiations are quick and
smooth. Bringing in the right professionals to drive the process is also
essential to make this process work. A prospective seller can only
negotiate the purchase price when they have provided the prospective
suitors with information to fully evaluate the company.
Copyright 2004
Mark Borkowski
Mark Borkowski is president of Mercantile Mergers & Acquisitions
Corporation, a mergers & acquisitions brokerages firm since August
1987 and has consummated over 80 transactions. He can be reached at
(416) 368-8466 ext. 232 or via email at mercant@interlog.com
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